MTN releases statement regarding its present & former ambassadors
of their celebrity ambassadors including Don Jazzy, Tiwa Savage,
Sound Sultan, Kcee, Harrysong and others and kept others. The
company has now released a statement, announcing their
ambassadors for 2016/17. Read below...
In line with its commitment to supporting Nigerian
musicians by providing alternative platforms through which
they can receive lucrative value for their intellectual
property, MTN has announced brand ambassadors for
2016-2017. According to MTN’s General Manager
Consumer Marketing, Richard Iweanoge, this is designed to
enable the company continue to support the development
of the entertainment industry by
financially empowering Nigerian artistes and musicians
through the promotion and monetisation of content on its
various digital platforms – MTN Music+, Caller Ring Back
Tunes (CRBT) and Value Added Services (VAS). Music
ambassadors for 2016-2017are: Praiz (Praise Adejo);
Iyanya (IyanyaMbuk); Chidinma (Chidinma Ekile); Falz
(Folarin Falana);Tekno Miles (Augustine Kelechi) and Skale
s(Raoul Njeng-Njeng) Four other ambassadors are - Saka,
(Hafiz Oyetoro); Nedu ;Osuofia(NkemOwoh) and Adamu
Zango. Speaking on this, MTN Executive, Amina Oyagbola
said, “MTN remains proud to be associated with the
growth and development of the careers of all our
ambassadors, past and present. We specially thank all our
former ambassadors for their immense contributions to
building our brand and making us the network of choice in
Nigeria.
We will definitely continue to maintain the strong and
mutually beneficial relationship with them through the
monetisation of their content on all our digital platforms -
MTN Music+, CRBT and VAS.” Iweanoge again said, “With
the significant investment made so far in Nigeria’s music
industry, MTN remains and will continue to beone of the
biggest supporters of the music industry. We have a track
record of consistently providing the stage for some of
Nigeria’s biggest artistes to shine and express
themselves”.
He stated that through its Caller Ring Back Tunes (CRBT),
MTN is the largest music distributor in Africa. “Through the
platform, we ensured that Nigerian musicians would no
longer suffer the scourge of piracy. They are able to make
good money as a result of their hard work. Also, as
Nigeria’s most innovative telecoms company, we have
been able to deploy music as a platform to give other value
added services to our teeming subscribers,which have also
proved to be a significant source of revenue for the artistes
such as theMTN Music+ app and a host of other
platforms.”
F
or MTN, we see the growth of the music industry as a
continuum and not a destination. That is why we will
continue to engage and support our local artistes so that
they can find full expression for their talent. We will also
continue to explore other areas of collaboration with ALL
artistes through these platforms and many more, as we
work to fulfil our vision to lead the delivery of a bold new
digital world” Iweanoge, however, posited that for the
purpose of keeping alive the original concept of music
brand ambassadorship, MTN decided to retain the services
of past winners and participants of its Project Fame music
reality TV show, which include Inyanya, Chidinma and
Praiz. “MTN is particularly proud of these musicians
because we not only gave them the platform to express
their talent through Project FAME, we have consistently
supported them over the years by making them our
ambassadors. We are proud to have been able to
contribute to some of Nigeria’s biggest music acts.”
Beyond the Project Fame alumni, Iweanoge also saidthat in
order to nurture other artistes so that they too could attain
greater heights, MTN wouldstill retain the services of some
of its newly-signed brand ambassadors like Falz, Skales
and Tekno who are the faces of its youth segment
proposition – MTN Pulse. He added that there will be a
renewed focus on building MTN’s digital platforms.
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